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Programa

CURSO              :      CREATIVITY AND INNOVATION
TRADUCCION         :      CREATIVIDAD E INNOVACION
SIGLA              :      IIQ2914
CRÉDITOS           :      10
MÓDULOS            :      02
REQUISITOS         :      VRA100I O VRA3010 y AUTORIZACION UNIDAD ACADEMICA
CARÁCTER           :      OPTATIVO DE PROFUNDIZACION
DISCIPLINA         :      INGENIERIA
IDIOMA             :      ENGLISH


I.   DESCRIPCION

     More than ever we new products that balance the needs of the individuals and of society as a whole. We also
     need new ideas that tackle the global challenges of health, poverty, and education. Each of these challenges is
     an excellent opportunity to be creative. No longer can this be done from a single discipline or point of view.
     We need to work in interdisciplinary teams, where different points of view are expressed and help finding
     innovative solutions. This is the core subject of this course: bring together people from different backgrounds
     (age, gender, career, social condition, etc), give them creative tools, and challenge them to solve meaningful
     problems.


II.  OBJETIVOS

     The objective of this course is to expose students of different backgrounds to hands-on experiential activities
     on creativity and innovation. The main idea is to make engineers more creative, designers more analytical,
     etc. The use of both mental hemispheres is highly encouraged. The whole process is based on design thinking
     strategies and technology, economics and human factors approach to innovation. Each class is organized
     around a starting question/problem that launches a creative and innovative quest.


III. CONTENIDOS

     1. Introduction (2 classes).
            1.1 .  Creativity and Innovation.
            1.2 .  Innovation in Chile.
            1.3 .  World Innovation.
            1.4 .  Examples.

     2.     Design Thinking (3 classes).
            2.1 .  Ideo, d.school Stanford.
            2.2 .  The process.
            2.3 .  Practical examples.
            2.4 .  Using the Radical Collaboration Platform.

     3.     Creativity Tools (7 classes).
            3.1 .  Who has a problem? Is it really a problem? Who is willing to pay for my solution?
            3.2 .  What is already there?
            3.3 .  The art of creating a good brief.
            3.4 .  Not adopting the first answer.
            3.5 .  Working in teams: "first who, then what". What skills do we need? Who has them? Where to
                   look?
            3.6 .  Observing, interviewing, photos, videos.
            3.7 .  Synthesis: Empathy maps, Saturation spaces.
            3.8 .  Brainstorming.
            3.9 .  Prototyping.
            3.10. Implementing.



                                  PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE                                        1
         ESCUELA DE INGENIERIA. DEPARTAMENTO INGENIERIA QUIMICA Y BIOPROCESOS / Diciembre de 2010

    4.     Design projects (3 classes).
           4.1 . Student presentations (1 class per Project).

    5.     Radical collaboration platform project (3 classes).
           5.1 .  The challenge.
           5.2 .  Debriefing of inspiration phase.
           5.3 .  Debriefieng of ideation phase.
           5.4 .  Awards.

    6.     Social innovations (2 classes).
           6.1 .  Education.
           6.2 .  Music.
           6.3 .  Design.

    7.     Open innovation and crowdsourcing (2 classes).
           7.1 .  Examples.
           7.2 .  Case studies.

    8.     Final debriefing (2 classes).
           8.1 .  Idea log.
           8.2 .  Design projects.
           8.3 .  Radical collaboration platform.


IV. METODOLOGIA

    -      This course is highly experiential. Therefore, students are required to attend all classes and to
           participate actively. It is nearly impossible to make up classroom work that has been missed. If you
           need to miss a class please contact the teaching team in advance.
    -      Students will work individually and in teams in different projects that will be performed inside and
           outside the classroom. Among the different activities are: preparation of readings, design projects,
           observation lab, prototype building, radical collaboration platform, etc.


V.  EVALUACION

    -      Quizes: 25%
    -      3 design projects: 30%
    -      1 radical collaboration challenge: 25%
    -      Idea log: 20%
    -      Attendance & class participation: 90% Minimum.


VI. BIBLIOGRAFIA

    Kelley, T.                                  The Art of Innovation.
                                                10 Faces of Innovation.

    Brown, T.                                   Change by Design.

    Seelig, T.                                  What I Wish I Knew When I Was 20.

    Adam, J.                                    Conceptual Blockbusting - Intro thru. (Cap. 4)

    Sutton, R.I.                                Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing,
                                                and Sustaining Innovation.




                                   PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE                                     2
       ESCUELA DE INGENIERIA. DEPARTAMENTO INGENIERIA QUIMICA Y BIOPROCESOS / Diciembre de 2010

Bennis, W. y Ward, P.                   Organizing Genius: The Secrets of Creative Collaboration.

Christensen, C.                         The Innovator's Dilemma: When New Technologies Cause Great
                                        Firms to Fail.

Pfeffer, J. y Sutton, R.I.              The Knowing-Doing Gap: How Smart Companies Turn
                                        Knowledge into Action.

Leonard, D. y Swap, W.                  When Sparks Fly: Igniting Creativity in Groups.

Gladwell, M.                            The Tipping Point: How Little Things Can Make a Big Difference.


Recursos Web

www.ted.com

http://ecorner.stanford.edu/

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                            PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE                                  3
   ESCUELA DE INGENIERIA. DEPARTAMENTO INGENIERIA QUIMICA Y BIOPROCESOS / Diciembre de 2010